Blogidentity Crisis (That's "Blog" + "Identity Crisis")

Blurgh Comic Strip 1 I've been having a bit of a blogidentity crisis.

I don't use the past tense here because I'm not sure I'm really through it.

So, what's a blogidentity?  Simply put, I'm defining it as who you are in the realm of social media.  Some might define it as your personal online brand.  And as is quoted by so many books and blogs on branding, your brand isn't who you say you are.  It's who they say you are.

But what if they aren't saying anything about you? Or worse, what if they don't really care at all?

That's a bit overdramatic, I know.  But it's a harsh truth of the blogosphere.  I watched some video somewhere at some point where Seth Godin (marketing guru) made the point that, with regards to your blog and social media presence, "I don't care about you.  I care about me."

What that means is all of you readers of Enigmatic Meanderings, for the most part, don't really care what I have to say simply because you like me or something.  You only care in as much as what I have to say (what I write) matters to you.

To be honest, I haven't gotten that.

I wrote a little while back about the best use of my blog ever.  I had huge readership for a few days.  Though I continued to post, this quickly trickled off because people didn't care about the other stuff I was writing about.  They cared about Sterling.  And that's great, except...

I interpreted their rejection of my content as a rejection of me.

And it doesn't help that I've been away from this blog for basically a month and not one person has asked if or when I'd be back at it.

I don't say all that to throw a pity party for myself.  I write it to let you know that I (once again) am just having to re-evaluate this whole thing and try to decide what to do.

If I say I'm writing just for the sake of doing it, because I enjoy it, because it's good to just create, because I'm an "artist" or whatever and making "art" is what I do... I'd just be lying.

I write to be read.  Any writer who says they do otherwise is probably full of it, to be honest.

So, thank you for reading.

And every now and then, if you don't mind and it's not too much trouble, let me know you're there.

How do you deal with/embrace/overcome/develop your blogidentity?