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Archive - September, 2009

How Could We Forget?

911Lights

I was sleeping.  Hard.  I’d only started Beeson a couple of weeks before and was still adjusting to how much harder it was than my undergrad plus I was working the warehouse at Event Xtras manhandling big inflatable obstacle courses and wasn’t getting along with my roommate.  Anyway, I was tired.  I’d hit the snooze button, a couple of times, I think.  My alarm started going off again, but, though I kept hitting it, the sound wouldn’t cease.  I was in a state somewhere between sleep and waking when I realized it wasn’t my alarm at all.  It was my phone.

I grabbed it wondering who in the world would be calling me so early.  It was Liza.  We were engaged at the time.  She had come to Birmingham too and was living with some relatives while looking for a job before we got married in January.  When I answered she was a little frantic, which immediately had me worried.  She just kept telling me to turn on the news, that someone had flown a plane into one of the towers of the World Trade Center.

Honestly, I was frustrated for being woken up for this.  I picture some amateur pilot who had flown a small Cessna through the city, lost control, and crashed, a tragedy to be sure, but nothing to wake me up about.  However, since she was so insistent, I got up, got off the phone and turned on CNN.

I was confused.  I couldn’t figure out what happened.  What wasn’t helping matters is that none of the anchors seemed to know much of what was going on either.  I began flipping back and forth between other news channels, and everyone was reporting different information, mostly because no one was sure what had happened at all.  Then, there was a universal pause, a brief moment of silence, as another plane entered the frame.

Reporters frantically began giving eyewitness accounts from the scene narrating what we all were watching in horror.  This second plane flew in to the other tower.

Two planes crashed into both towers of the World Trade Center?  What the hell was going on?

Over the next few hours we continued to ask that question.  We had a lot of questions, actually, but they could all be summed up with that one.  A third plane flew into the Pentagon.  People trapped in the towers above where the planes crashed began jumping, even swan diving from impossible heights.  The south tower collapsed creating a cloud of dust and debris that enveloped everything around it.  Reports came in of a fourth plane down in some field in Pennsylvania.  In the midst of the chaos following the first tower’s collapse, the north tower fell too.  News feeds that had featured footage of firemen and other rescue workers running into the buildings began reporting on their horrific loss.

What the hell was going on?

Of course, that’s exactly what was going on.

Hell.

Hell on Earth.

Our prosperous, comfortable, “Christian” pseudo-Eden of a nation was invaded by Hell.

Contrary to what some church leaders believed and even espoused on national television it wasn’t God’s judgment on us for abortion or homosexuality or greed or pornography or any other grievous sin.

It was sin.

Or the result of it.

It was the work of Evil in the world.

And we stared at it, in its eyes, for most of us in a way in which we’d never been forced to before.

At the worst, for those of us who just watched but weren’t there, it paralyzed us in helplessness, fear, and despair.

At the best it unified us together.

Of course, that was just initially.  Since then there’s been much worse results, namely war.  Lots of war.  Long war.  Costly war.  And there’s no time now to try to evaluate all the others.

But maybe, just maybe, hopefully and prayerfully, it scared the Hell out of us.

And maybe with Hell gone, we were left to turn to Heaven.

And though many of us wouldn’t find there the answers we wanted, we would find the only answer we really need.

*EDIT*

Some other friends have added posts about today.  Check out Shane’s here and Malinda’s here and Ruth’s here.

Content Creation 103

This is a continuation post on the content creation process we at Student Life go through with regards to thematic development (with special attention to how we arrived at the theme for Summer 2010, which is Re).  If you missed the first two posts, you can scroll down a little bit or find them here and here.

Now, it’s important to not do these kind of things in a vacuum.  When you do, it’s very easy to get consumed with either what you’re an “expert” at (i.e. what you know the best) or the thing God is currently teaching you.  That’s not necessarily bad so long as what you’re an expert in or what God is currently teaching you is also what He has in mind for thousands of teenagers to spend a week of their life wrestling with.  That’s just one of the reasons for the pitch meeting in our process.

Here’s who’s officially involved (because many other people are giving valuable feedback just because I ask them): Randy Hall, Founder and CEO; Earl Roberson, COO and acting Marketing Director; Rick Murray, CFO and Director of Resources; Roger Davis, Senior V.P. and Director of Ministry Events; Andy Blanks, Director of Resource Development; Drew Francis, Creative Director; and myself.  Don’t all those titles sound super-fancy?  You may notice a lack of women on that list.  Let me assure you that I’m sensitive to there being the potential for a lack of female input and influence in the upper echelons of the more “conservative” branches of our Faith.  Remember those other people I mentioned that give “unofficial” feedback because I ask for it and because it’s important?  Yeah.  A number of them are female.

What happens in the pitch meeting is I typically pass around some handouts that briefly outline each theme.  I talk through each one and then we discuss them.  We say what we like, what we don’t like.  Opinions are offered on how something might work (or not work) or how a phrase sounds or could be communicated well.  These meetings can last awhile (and should).

As a creative, it’s natural for me to get real attached to my work.  Since that’s the case, it can sometimes be rather difficult to listen to critique objectively.  However, it’s vitally important to do so.  As Content Creator, part of my job is to develop the best theme possible.  In order to do that I can’t just rely on myself.  I’ve got to be open to feedback, completely open.  Sure, I should push for what I think is best, but I also need to recognize that I could be wrong (and I am… every now and then… not often, though).

So, here’s the feedback in a nutshell:

1. ¡UNITE! – This received more positive feedback than it has when I’ve pitched it in the past.  We liked the idea of helping students catch a vision for corporate faith and saw what a difference it could make in youth groups and, then, hopefully, in each of their home churches.  We also liked “¡UNITE!” much more than “Synergy” or “We the People.”  However, the conversation quickly moved on from this idea to the other two.  Well… there’s always next year.

2.  Light the Darkness – As I’ve said before, prior to the initial pitch meeting this was the early front-runner.  Once we got going, there was a lot of discussion about how it could play out.  Everyone immediately caught a vision for it.  We were spouting off examples of all the various examples in Scripture where light and darkness are contrasted and how it relates to our position in the world as God’s people and ambassadors.  However, there was some concern over the phrase, itself.  We wondered if it was, maybe, too obvious. It kinda had this feel that it had been done before.  So, we loved the content… not the phrase.  If you’re going to have a problem, that’s the problem to have.

3. The Good Life – Once we recognized some issues with “Light the Darkness,” “The Good Life” quickly rose to the top.  It was easy to see how it would work at camp and the idea of spending a week with students teaching and discussing justice, merciful love and humility not only sounded worthwhile, but we also felt like we might be missing a real opportunity if we didn’t do it.  We were all really loving it until we hit a speed bump… the phrase.  We felt like it was too similar to “Life is Good,” a decently popular brand out there and then there was concern that the word “good” sounded a little… I don’t know… average, I guess.  You know, like it wasn’t “The Great Life.”  It was just “The Good Life.”

So, where did that leave us.  Well, “¡UNITE!” was off the table, for this year at least.  That left the ideas of light and Micah 6:8.  I was sent back to the drawing board to work with whoever else to try to see what other word or phrases we could come up with that could “go on the t-shirt.”

Trying to “title” things proves to be one of the most fun, challenging and absolutely infuriating aspects of anything I try to do.  So… I at least knew my next week or two were going to be exciting if nothing else.

Re Theme Video

We’ll pick up with Content Creation 103 tomorrow.

For today, check out the video we made to begin communicating just what Re (Student Life’s 2010 summer event theme) is all about.

Content Creation 102

This is an overdue continuation post on the content creation process we at Student Life go through with regards to thematic development (with special attention to how we arrived at the theme for Summer 2010, which is Re).  If you missed the first post, you can scroll down a little bit or just click here.

After we went through the process of initially brainstorming theme ideas and then narrowing them down based on the criteria I mentioned, we were left with three theme ideas.  “¡UNITE!,” “Light the Darkness,” and “The Good Life.”

“¡UNITE!” is a theme I’ve been kicking around for a few years.  I keep making it a part of my proposals, yet we never end up doing it, which is okay.  That’s part of the process.  The general idea behind it is that so much of our focus in youth ministry is on a teenager’s “personal relationship with Christ,” and that’s all fine and good and everything.  However, there’s this other huge aspect of Christianity that’s corporate or communal.  So, that’s what this theme would talk about, the people of God, the (big “C”) Church.  In previous iterations this theme as also been called “Synergy” and “We the People.”  The theme verse I had selected for it this time was actually a passage of Scripture, Ephesians 4:3-6.

Make every effort to keep the unity of the Spirit through the bond of peace.  There is one body and one Spirit—just as you were called to one hope when you were called— one Lord, one faith, one baptism; one God and Father of all, who is over all and through all and in all.

“Light the Darkness” is an idea Roger (one of our V.P.’s and Director of Events) brought to the table.  It initially occurred to him at the end of the film I Am Legend, which he was watching on a plane ride back from a trip to Haiti with Compassion, if I remember correctly.  Towards the end of the film Will Smith’s character is talking to a woman about why he has hope and Bob Marley.  This is what he says:

He [Marley] had this idea. It was kind of a virologist idea. He believed that you could cure racism and hate… literally cure it, by injecting music and love into people’s lives. When he was scheduled to perform at a peace rally, a gunman came to his house and shot him down. Two days later he walked out on that stage and sang. When they asked him why – He said, “The people, who were trying to make this world worse… are not taking a day off. How can I? Light up the darkness.”

So, we dropped the “up” and were left with “Light the Darkness.”  Some might be surprised that we were considering a theme that came directly from a zombie/vampire film like I Am Legend and indirectly came from Bob Marley.  But ideas come from all sorts of places, and the metaphor of light driving out the darkness is about as Christian and Biblical as you can get.  For a theme verse, we had all kinds of options, including Matthew 5:16, Ephesians 5:8, 1 Thessalonians 5:5 and John 8:12.  Out of all the options my early favorite was the one from Ephesians.

For you were once darkness, but now you are light in the Lord. Live as children of light.

“The Good Life” was a last minute addition to the process.  In fact, it hadn’t come from any kind of meeting, email or conversation.  I was just working through a number of different projects at the time and was reading in the book of Micah.  When I read chapter six again and came to verse eight, I just though, “this would make a great summer event theme.”  So, I had Micah 6:8 as a theme verse…

He has showed you, O man, what is good.  And what does the LORD require of you?  To act justly and to love mercy and to walk humbly with your God.

… but I had no theme, you know, the word or phrase that goes on the t-shirt.  I spent just a day or two trying to come up with something and landed on “The Good Life” just for the sake of having something.  Micah 6:8 had to do with righteous living and it was called “good.”  So, “The Good Life” seemed appropriate.

Honestly, I didn’t think much thought would be given to it.  You see, once we have some ideas, I generally write them up in some kind of proposal that seeks to cast some vision for how the theme would work at an event and what the overall message would be.  Sometimes that’s in outline form.  Sometimes it’s just bullet-pointed ideas.  This year, it was basically theme ideas with theme verses, some tentative marketing copy, and then a paragraph or two explaining the general gist of the idea. Here’s an example for “Light the Darkness.”

Theme: LIGHT THE DARKNESS

Verse: “In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven.” – Matthew 5:16

“For you were once darkness, but now you are light in the Lord. Live as children of light.” – Ephesians 5:8

“You are all sons of the light and sons of the day. We do not belong to the night or to the darkness.” – 1Thessalonians 5:5

“When Jesus spoke again to the people, he said, ‘I am the light of the world. Whoever follows me will never walk in darkness, but will have the light of life.’” – John 8:12

Copy: The World can be a very dark place.  In the midst of this shadowland, we as Christ-followers are called to live as light, as beacons of hope and love.  We’re to live lives that confront the problems of evil in our world and that serve as guideposts pointing everyone around us to God.  When truly living as we were intended we cannot hide the illumination within us but must shine for all to see.  We can and we will LIGHT THE DARKNESS.

The Gist: This theme is very missional in nature, perhaps in its purest sense.  It’s not cause-driven nor is it chiefly concerned with evangelism, or social justice or correct behavior.  This speaks directly to the purpose of our lives and existence and the difference that we truly can make and should make in the World.  It fits very naturally with who we are as an organization and what we’ve been saying.  We’ll have to walk a fine line to not making it about our individual or particular causes, but step back and cast for students the bigger vision of God’s work in the world and how he calls us to be an essential part of it.

Once I’ve got all that, I pitch it to a group of various people that lead the events.  Well, going into it, there had been a lot of conversations already, and most had centered around “Light the Darkness,” so much so that I pretty much figured the pitch meeting this year was just a formality and that our theme was already pretty much decided.  We were on a tight time-line, and making the theme decision quickly would have been great, and so many people seemed to really like the idea.  So, I figured I’d throw out “¡UNITE!” and “The Good Life” to show I was doing my job, but that we’d walk out of the meeting pretty quickly with us all rallied around “Light the Darkness.”

However, this was not to be the case.


Happy Labor Day 2009

ClosedToday

Friday Fail

This week totally escaped me.  I actually had it all planned out and then… I don’t know… it just didn’t turn out that way.

So, today you’re stuck with just some random goodness.

I hope it’s at least amusing to you.

1. On NPR‘s Marketplace Morning Report today I heard random mention of the gift shop at the CDC (who knew they had one) carrying plush swine flu toys. Sounds ridiculous, right?  But it’s true.  It’s part of a line called GIANT microbes.  Here are a few of my favorite.

swinefluInfluenza A Virus H1N1 aka Swine Flu

commoncoldRhinovirus aka The Common Cold

penicillinPenicillium Chrysogenum aka Penicillin

ebolaEbola Virus

ecoliEscherichia Coli aka E. Coli

mangeSarcoptes Scabei aka Mange

toxic-moldStachybotrys Chartarum aka Toxic Mold

2. This is pretty interesting. A group from Kansas State has plotted the seven sins on maps using per-capita stats.

Here’s one for wrat h based on the number of violent crimes (murder, assault, and rape) per capita.  The greenish/goldish color is “saintly.”  The reddish/maroonish is “devlish.” The tan falls somewhere in between.

st_sinmaps3_f

Check out the rest here.

3.  Stumbled upon this today.  Sometimes I lose hope in the human race.

4.  Check this out.  Pay particular attention to the kid in the green shirt on the front row, especially during the solo.  He is moved by Journey more than any other kid in his generation should be.

5.  I received the following in the mail yesterday.
photo
I’m super-excited.  I’m about a third of the way through already.  A full blog review will be forthcoming when it releases later this month.  In the meantime you can pre-order a copy here.
Have a good weekend and a great Labor Day, everyone!
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